Financial management for wellness, fitness, creative, and service-based businesses. Retreat planning for brands and corporate teams. Curated travel experiences for those ready to go somewhere that actually means something.

Your business should fund
a life worth living.

Work With Me →

You started your business because you're good at what you do, not because you love reconciling bank accounts or chasing down vendor contracts for a retreat that's three months away.

But here you are. Avoiding QuickBooks or Xero because opening it feels like opening a door you're not ready for. Spending hours on retreat logistics when you should be with your clients. Dreaming about a trip to Greece or Costa Rica while wondering if your business can actually support that life.

The clarity you need is closer than it feels. You're in the right place.

You built something real.
So why does managing it feel like this?

Monthly bookkeeping and financial strategy for wellness, beauty, creatives, and service businesses.

Financial Management

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Full-service retreat planning for wellness and Intentional brands, creative companies, and corporate teams.

From strategy calls to complete execution.

Retreat Planning & Strategy

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Curated small-group travel for women and couples. Active, historically rich, culinary, and wellness-forward — in Europe and Latin America. 2027 trips in planning now.

Avventura Vida Experiences

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The right place to start

You own a wellness, fitness, creative, beauty, or service-based business, and your finances are always on your mind.
You want to host a retreat for your clients or team and need someone to handle every detail.
Your company needs an offsite that's more than a conference room and a PowerPoint.
You own a boutique hotel or retreat center and want to attract wellness retreat groups, but aren't sure your property is ready to host them well.

You're in the right place if

testimonials

- Tara LaFerrara., Attendee, Ecuador's Retreat (Produced by maria Herrera for Diana Davis)

“María is incredible. She does such a beautiful job of making everyone feel welcome and comfortable from the second you walk in the door.”

She will do the most to make sure you are well-fed, happy, and more. I’m honored to have met her and be in her world of what she does best!

- Tasia, Client

"Maria was an incredible partner in facilitating my women's retreat in Morocco."

She has impeccable attention to detail, a resilient and persistent spirit, and was able to show up with a smile while making sure all guest needs were handled. It's challenging to be on the ground organizing a retreat, and Maria was phenomenal about triple-checking every detail of our itinerary and keeping everything moving as smoothly as possible. I would highly recommend any traveler or trip host to work with her.

- Caitie Corradino, Attendee, Ecuador Retreat (Produced by maria herrera for Diana Davis

Mariajose was an integral piece in making this retreat so special. I felt supported, safe, and well taken care of every step of the way, from registration to departure back home.

As Somone with dietary restrictions I never expected to be able to eat every meal not only did I get to eat every meal alongside everyone else Mariajose Made sure I had a meticulously prepared 3 course meal for breakfast lunch and dinner she went above and beyond expectations coordinating every activity fdown to the last detail i was so impresses can;t thank her enough.

How it works

Simple to start.

01. Reach out

Fill out a short form telling us what you're looking for and schedule your call. We respond within 2 business days. consultation form.

02. We talk

A free 30–45 minute call to explore your needs and make sure we're the right fit.

03. We send a proposal

A clear, scoped proposal with a timeline and investment. No surprises.

04. We get to work.

Clean books, a retreat executed to perfection, or a trip that changes something in you — we handle the details.

Let's Talk →

At Avventura Vida, the commitment is to support businesses in building with clarity, intention, structure, and integrity.

This means more than staying organized. It means understanding the business's financial health, creating visibility, and making decisions with confidence and clarity.

Financial management lays the foundation for stability, sustainability, and long-term growth.

Retreat and experience strategy are designed with the same level of care. Each detail is thoughtfully considered to reflect the brand, the intention, and the purpose behind the experience, so clients feel supported, calm, and clear throughout the process.

This work exists to support businesses that are creating meaningful experiences for their teams, their communities, and the people they serve.

And it is intentionally aligned with those who value integrity, thoughtful growth, and the impact their work has on others — from the way they lead, to the way they create, to the way they move through the world.

Retreat and experience strategy ensure that what you create is not only meaningful, but aligned with the business behind it.

For the businesses we support, this work is about building something that is sustainable, intentional, and designed to grow.

Our Commitment to the Businesses We Support

Hola, I'm Maria

Welcome!

Financial manager, retreat strategist, and travel curator. I built Avventura Vida around one belief: financial clarity and a life well-traveled are not separate goals — they're the same one.

I help wellness, fitness, and creative businesses get clear on their numbers. I plan retreats that let hosts be fully present with their people. And I'm building curated group experiences in Europe and Latin America for women and couples who want to travel with depth, not just distance.

Our Story →