About

Transforming Travel into Impactful Experiences for Conscious, Intentional Travelers

I am deeply committed to sustainable travel, wellness, impactful experiences, and fostering curiosity. At Avventura Vida, we believe travel should be intentional and transformative, that wellness is an integral part of the travel experience, and that every journey should enrich both the traveler and the places visited.

I don’t just book travel; I craft intentional and transformative experiences that leave a lasting impact.

I am not your typical travel planner. I believe in the power of intentional travel to transform lives. After stepping away from the corporate grind, I embarked on a journey of self-discovery and self-love, leading to my role as a deliberate creator of bespoke travel experiences, events, and retreats that focus on wellness, adventure, and cultural depth. I also support boutique wellness and travel service businesses with strategic bookkeeping services, ensuring their financial health and operational efficiency.

Sustainability:

Our Core Values at Avventura Vida

At Avventura Vida, sustainability is at the forefront of everything we do. We are committed to crafting journeys that respect and preserve the natural environment and cultural heritage of each destination. We support eco-friendly accommodations and practices, ensuring that our travel experiences contribute to the health of our planet.

Community Empowerment:

We believe in uplifting the communities we visit. This means engaging with local businesses, supporting artisan crafts, and contributing to initiatives that enhance the economic and social well-being of local populations. Our travels are designed to create positive impacts and foster mutual respect and understanding.

Advocacy for Women and Animals:

Empowering women and protecting animals are central to our mission. We actively support organizations and initiatives that promote gender equality and animal welfare, integrating these values into our travel experiences to ensure they bring about meaningful change.

Wellness and Well-being:

Wellness is woven into the fabric of our adventures. We curate experiences that promote physical, mental, and spiritual health, offering activities and environments that rejuvenate and inspire. Our commitment to wellness ensures that each journey not only delights but also enriches.

Adventure:

We celebrate the spirit of adventure, believing it enriches lives and broadens perspectives. Our adventures are carefully crafted to challenge and inspire, providing opportunities for personal growth and unforgettable experiences.

Meaningful Connections:

Our travels are more than just trips; they are opportunities to forge deep, lasting connections. Whether it’s between travelers and locals or among family and friends who join our journeys, we strive to create experiences that enhance human connections and foster understanding and empathy.

Integrity and Trust:

Honesty, transparency, and reliability are the pillars of our relationships with clients and partners. We communicate openly and uphold the highest standards of professionalism, ensuring that every interaction is built on trust and mutual respect.

Curiosity:

We encourage a sense of wonder and continual learning. At Avventura Vida, curiosity drives us to explore the unknown, to ask questions, and to seek out new experiences that push boundaries and expand horizons.

life experience

Let’s start at the very beginning.

Born in the majestic Andes of Ecuador, my childhood was filled with the grandeur of nature. Despite facing early challenges, including navigating the shadows of sexual abuse and my parents' tumultuous relationship, these experiences forged my resilience and fueled my journey to self-discovery. When my family moved to California, it opened a new chapter where I immersed myself in a new culture, learned a new language, pursued higher education after high school, and obtained my MBA. However, the corporate world soon revealed a need for more meaningful work.

After a life-changing car accident, I embraced my true passions, transitioning into wellness, accounting services for small businesses, and event planning. Today, Avventura Vida Consulting is the culmination of my experiences—where I blend my love for unique travel, my passion for transformative wellness, and my commitment to social impact and sustainability.

Born in the majestic Andes of Ecuador, my childhood was filled with the grandeur of nature. Despite facing early challenges, including navigating the shadows of sexual abuse and my parents' tumultuous relationship, these experiences forged my resilience and fueled my journey to self-discovery. When my family moved to California, it opened a new chapter where I immersed myself in a new culture, learned a new language, pursued higher education after high school, and obtained my MBA. However, the corporate world soon revealed a need for more meaningful work.

After a life-changing car accident, I embraced my true passions, transitioning into wellness, accounting services for small businesses, and event planning. Today, Avventura Vida Consulting is the culmination of my experiences—where I blend my love for unique travel, my passion for transformative wellness, and my commitment to social impact and sustainability.

Meet Mariajose Herrera—A Life Woven with Resilience and Passion.

As we craft your travel experiences, we focus on creating moments that are not just memorable but transformative—enabling personal growth and enriching the communities we touch.

Join me at Avventura Vida, where travel transcends the ordinary and becomes a journey of enrichment and profound enjoyment. Let’s craft an experience that reflects your deepest desires and brings your dreams to life.

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